Challenge
After years of organic growth, The Village Church brand had become inconsistent across ministries, channels, and platforms. The brand of TVC had not materially changed within the last decade, but we had recently adopted a new vision statement and experienced a reorg. The lack of a cohesive identity made it difficult for audiences to clearly understand and connect with the church’s mission.

Solution
In 2024, I directed a full-scale rebrand, partnering with executive leadership and the Communications team to create a unified identity system. This included a refreshed logo, visual toolkit, messaging framework, and brand guidelines to ensure consistency across print, digital, and environmental touchpoints. Our goal was to better align our brand system with our mission and vision, while also improving its function and expression.

Impact
The rebrand brought clarity and alignment to a multi-ministry organization, improving both internal adoption and external perception. The new identity strengthened community engagement, simplified communication, and set the stage for future growth.