Challenge
The Village Church set out to raise $50 million to retrofit its facilities for long-term ministry impact. But how do you inspire a congregation to see buildings not just as pricey real estate, but as tools for gospel mission?

Solution
I led the creative strategy and storytelling for the Beyond campaign, crafting messaging, brand visuals, and a dedicated microsite. Our team translated complex financial and construction details into a narrative of mission, discipleship, and future hope, bolstered by the church’s vision statement, and reinforced through video, print, and digital content.

Impact
The campaign mobilized thousands of members and key stakeholders to participate in the largest capital effort in the church’s history. The microsite became the hub of the campaign, unifying messaging and serving as a key resource for ongoing donor engagement.